12 Ways to Optimise Your LinkedIn Profile for a Successful Job Search
LinkedIn is much more than a digital CV — it’s your personal brand, online business card, and gateway to career-defining opportunities. Whether actively seeking a new role or open to possibilities, optimising your LinkedIn profile can significantly increase your visibility with recruiters and employers, especially in Australia’s competitive tech market.
At Logicore Talent, we recommend these 12 strategies to make your LinkedIn profile stand out and attract the right opportunities.
Choose a Clear, Professional Profile Photo
Your profile photo should be recent, well-lit, and clearly show your face. Avoid casual or group photos and present yourself as you would for an in-person interview.
Use a Custom Banner Image
Personalise your banner with an image that aligns with your profession or personal brand. This could be a relevant tech graphic, branded artwork, or something reflecting your career journey.
Optimise Your Headline with Keywords
Your headline isn’t just your job title. Include searchable keywords related to your skills and roles (e.g., “Senior Software Engineer | Python, AWS, Agile”). This improves your chances in recruiter searches.
Craft a Compelling ‘About’ Section
Tell your professional story clearly and authentically. Explain what you do, how you add value, and what you’re passionate about. Keep it in the first person and concise.
List Core Skills That Match Your Target Roles
Focus on skills most relevant to your career goals. Recruiters often filter candidates using these keywords.
Ask for Recommendations
Recommendations act as social proof. Request genuine testimonials from colleagues, managers, or clients highlighting your impact and work ethic.
Update Your Experience with Measurable Achievements
Use bullet points starting with action verbs and include quantifiable results where possible (e.g., “Improved system uptime by 25% through infrastructure optimisation”).
Showcase Projects and Certifications
Feature relevant projects, training, and certifications, especially those related to in-demand skills like cloud computing, cybersecurity, or data analysis.
Use the “Open to Work” Feature Wisely
Enable “Open to Work” privately if you want discreet job hunting. Keep your role titles and locations current to attract relevant opportunities.
Engage with Content Weekly
Increase your visibility by commenting on posts, sharing industry news, and posting your own insights regularly.
Join Relevant Industry Groups
Participate in groups that align with your profession to network, learn, and get noticed by recruiters looking for niche expertise.
Customise Your LinkedIn URL
Create a clean, custom URL (e.g., linkedin.com/in/yourname) for professionalism and easy sharing on resumes and email signatures.
Why It Matters to Employers
Your LinkedIn profile often provides the first impression to recruiters and hiring managers—before they even see your resume. An optimised profile signals professionalism, engagement, and readiness for new challenges.
Logicore Talent Tip
Our recruiters use LinkedIn daily to identify top tech talent. When your profile is optimised, you increase your chances of being discovered for exclusive roles.