12 Ways to Optimise Your LinkedIn Profile for a Successful Job Search
LinkedIn is no longer just a digital CV—it’s your personal brand, online business card, and gateway to career-defining opportunities. Whether you’re actively seeking a role or open to new opportunities, optimising your LinkedIn profile can significantly improve your visibility with recruiters and employers in Australia’s competitive tech market.
Here are 12 LinkedIn profile optimisation strategies every professional should follow to stand out:
- Choose a Clear, Professional Profile Photo
Your photo should be recent, well-lit, and clearly show your face. Avoid heavy filters or casual group shots. Dress as you would for an interview in your field. - Use a Custom Banner Image
Don’t settle for the default background. Use a banner that aligns with your profession—whether a tech graphic, branded image, or something reinforcing your career journey. - Optimise Your Headline with Keywords
Your headline isn’t just your job title. Use searchable keywords reflecting your skills (e.g. “Senior Front-End Developer | React, TypeScript, UX/UI”). This boosts your profile in recruiter searches. - Craft a Compelling ‘About’ Section
Tell your story, not just your job title. Share what you do, how you add value, and what you’re passionate about. Keep it first-person, clear, and authentic. - List Core Skills That Match Your Target Roles
Focus on the most relevant technical and soft skills. Recruiters often filter searches using these terms. - Ask for Recommendations
Social proof builds trust. Ask colleagues, clients, and managers for genuine recommendations highlighting your impact. - Update Your Experience with Measurable Achievements
Use bullet points starting with strong verbs. Where possible, include metrics (e.g. “Increased deployment efficiency by 40% through CI/CD implementation”). - Showcase Projects and Certifications
Feature training, side projects, or certifications—especially in cloud, cybersecurity, or data—in ‘Licenses & Certifications’ or ‘Projects’. - Use the Open to Work Feature Wisely
Enable “Open to Work” privately if job hunting discreetly. Keep your roles and locations current. - Engage with Content Weekly
Comment on posts, reshare relevant industry news, and post your own insights to signal activity and increase visibility. - Join Relevant Industry Groups
Groups help you stay informed, network, and get noticed by recruiters seeking niche expertise. - Customise Your LinkedIn URL
Edit your URL to something simple like linkedin.com/in/yourname. It looks more polished on your resume and email signature.
Why It Matters to Employers
Your LinkedIn profile is often the first impression a hiring manager or recruiter gets—before your resume. An optimised profile increases your chances of being found and shows you’re serious, engaged, and credible.
Logicore Talent Tip: Our recruiters use LinkedIn daily to identify top tech candidates. When your profile is optimised, you’re more likely to appear in our searches and in front of our clients.
Need personalised LinkedIn advice? Speak to a Logicore Talent consultant to align your profile with your career goals.